Web presence is vital for success
Consumers trust online reviews, period. Research has shown again and again that patients rely heavily on reviews when making critical healthcare decisions. And unfortunately, negative reviews come with the territory. They’re a reality for every 21st-century business - and healthcare providers are no exception.
So how do you keep negative reviews from poisoning your reputation and turning away new patients before they ever reach your office?
How to attain positive reviews
With NexHealth, you can armor yourself against negative comments with a surge of authentic, positive patient reviews. Here’s how it works:
After an appointment, your dental patients will automatically receive a friendly satisfaction survey via email and text. It looks like this:
If the patient rates their visit below 4 stars, NexHealth forwards their feedback to your practice to address. But when patients give a 4-star review or higher, we direct them to post it on your choice of social media, like Yelp, Google, or Facebook.
With just a click, the patient can now publish their glowing appointment review on sites like Yelp, Google, and Facebook. NexHealth is your secret weapon for finding real positive feedback and promoting it, ethically and effortlessly.
Why this works so well!
Here’s a little secret: Most happy patients don’t leave reviews.
This isn’t surprising, when you think about it. When you have a pleasant experience with a professional (say an accountant, auto mechanic, or lawyer) do you rush to your laptop and post a positive review? Probably not.
Most of us only bother publishing feedback about the extremes. We rave about incredibly good experiences, and vent about shockingly bad ones. The majority of your patients fall into that invisible middle ground. They’re happy with your practice - and they’ll keep coming back if you make an effort to retain them - but they just aren’t motivated to go public with their feelings.
That ‘silent majority’ is your key to a healthy, robust web reputation. By making sure their voices are heard, you put the occasional negative review in perspective. That way, new patients researching your practice get a more informed, representative perspective on your work.
Gathering those positive reviews is effortless with NexHealth. Your digital survey is simple, friendly, and reaches patients via multiple channels (both email and text message).
For patients with positive feedback, clicking to publish is so quick and convenient that they can’t resist. Because NexHealth is HIPAA-compliant and integrated with your EMR, the surveys are fully automated - no manual labor necessary. Just turn them on and watch the good feedback start rolling in!